12+
4
50+
100s
I’m a media executive, casting producer and partnerships director. I’ve worked across major broadcasters, production companies, talent and brands on premium unscripted television and multi-platform media projects, from nationwide casting campaigns to securing the brand and investor funding that gets original IP made.
That work has lived inside organisations: a major studio’s casting operation, a production company’s partnerships desk. Working independently means clients get it directly, on projects with a clear brief, a defined scope and an end date.
For the first time, you can hire that experience directly.
I take on projects across four areas. Each stands alone as its own engagement.
01
Brand, investor and strategic partner funding for content and formats, including social and creator partnerships. I design the deal itself: packaging, pitching, negotiation and the commercial mechanism that makes a partner say yes, rather than simply matching a brand to a name on a roster. That might be a bundled offer, a competition mechanic or a product integration, so every partner gets a direct route to a sale on top of the exposure.
02
Nationwide casting campaigns for unscripted TV, brand films and ambassador programs, from brief to shortlist to booking, plus talent and influencer roster management, contributor care and negotiation. Built on 8+ years across a major studio’s casting operation and a leading talent agency, and a network of agent contacts across Australia and internationally. I find people who can actually carry a show or a campaign, on merit, beyond a follower count.
03
Social-first strategy, content calendars and platform planning, plus the structure behind social partnerships and creator collaborations. Measured on real engagement and conversion rather than posting frequency. Content is planned like a produced series, with a story arc and a purpose behind it.
04
Original IP and format concepts, content and monetisation strategy, and translating a brand’s world into commercially viable content. This one comes straight from the television production side. For large-scale projects, I also draw on my business partner, one of Australia’s most renowned executive producers, giving clients access to that level of production expertise when a project calls for it.
Where it helps, the four connect naturally: a partnership benefits from the right talent attached, casting carries further with a social strategy behind it, and a strong format gives a campaign something worth building around. One person across all four means there is no handover to get lost in.
Co-Founder
YumHaus
Partnerships Director
Big Owl Pictures
Associate Casting Director
Warner Bros. International Television Production Australia
Head Booker / Head of Casting
Face Model & Casting Management
50+ series cast for premium unscripted TV across Network Ten, Nine, Seven, SBS, ABC, Foxtel and Paramount+, spanning primetime dating, reality, competition and lifestyle formats.
Hundreds of Australian and international brand connections, from national FMCG and automotive campaigns to hospitality and lifestyle partners.
Currently available for new projects. Send a note about the brief and I’ll come back to you promptly.
